Sydney Sweeney Did a Jeans Ad. The Internet Cried. - Error Code Show

0:00 Right. So American Eagle launched its campaign titled Sweeney, uh, Sydney Sweeney has great jeans, um, featuring scenes of Sweeney and denim with retro all American styling. Um, of course, those of you that do not recall, um, she really got her kind of breakout from the HBO TV show euphoria. Um, but in this ad, You do hear her say, genes are passed down from parents to offspring. My genes are blue. Of course, there has been immediate backlash against this. Critics flagged this genetics pun as going against or playing against her blonde hair and blue eyes as a call out to white supremacist. NPR marketing called the campaign a deliberate play for attention.

0:58 Comparisons were made from her ad to the Brooke Shields controversial ad. Senator Ted Cruz defended her, which is never a good thing. He said, quote, the crazy left has come out against beautiful women. Of course, this inspired people to jump to social media. backing the ad for not being porn trans or woke. I think it's always a bad sign when Ted Cruz gets involved. And to me, it's surprising that he defended her, but not his own wife. I don't know. Little weird. Even Trump Jr. actually called out this ad because there's an AI version of it where it's Donald Trump wearing the jeans where he called his his dad quote so hot. And I don't know what's going on with this family and incest. That's a little weird. But despite the backlash, American Eagles stock jumped 10 to 22 % gaining viral momentum and media attention. So yeah, that's the gene segment. All right. Or we'll say as your wife calls them. Hard pants hard pants. They are called hard pants. Okay, so first to address what YouTube chat just brought up Yes, Sidney sweetie is from Spokane, Washington. It's the part of the state that I wish I could give away, right? Pretty much everything from Ellensburg East. I would sell to Idaho for a bag of ruts and potatoes

2:30 Just a thought they keep threatening to leave Washington and I say good luck So YouTube chat pointed out that nothing good comes from Spokane I generally agree. Somebody else in the thing say say it's a it's a silly thing. I would love and I know there's at least a couple women in the chat because here's the thing. What is is this appealing to women like are women going to buy American Eagle jeans because Sydney Sweeney. is wearing American Eagle jeans like I genuinely want to know because here's the thing I as a as a guy and I think I speak for most guys that's not going to make me go shop at American Eagle whether Sydney Sweeney's you know fourth point of contact looks great in those jeans right makes me not doesn't make me want to buy American Eagle look I will say that is because you have not drank enough white monsters. If you have my fault.

3:38 Oh, my fault. Yeah. Heck, yeah. I want to go and buy those jeans. I want to look like her. Yeah. Look, she was doing that bath water selling thing, I think, with the and then she had the soap thing. Like. Fourth point of contact is when you're parachuting. It's the it's the fourth thing to hit the ground So it's balls of the feet calves thigh and then the the the the thing that you sit on, right? We get demonet we get we get so much crap from YouTube for our language. It's your butt I I don't care. I there's again. There's a part of me. That's like is this I I I understand why people look at this ad and go, how did this get released? Because it does. It has undertones of some kind of like icky, right?

4:34 But I also don't care. And it's not gonna make me buy her jeans. And my question is, is it gonna make women buy their jeans? Right? Like really? Would it would it make you buy there I? Have never and maybe this is just me Jay. Thank me. I have never made a clothing purchase Based on on that criterion Even if it was a guy YouTube chat says women already hate jeans. That's true I. I don't know. For whatever reason, I feel like jeans are like not a Pacific Northwest thing because I have like grunge jeans hoodie. Yeah.

5:38 Yeah. But I have like 15 pairs of jeans and I have not worn jeans since I moved out here. I. I don't know. I think I saw more people wearing jeans in the south than out here Since I've moved out here, I don't know maybe uh, maybe that's it. Maybe you're just like not a jeans person No, I mean I wear jeans. I wear jeans quite a bit Right. In fact, I went through a phase of my life where I spent entirely too much money on jeans I was spending north of a hundred dollars in jeans back in the mid aughts Right and back then that's even more money than it is now, right? Don't do that so much anymore, but I did right and a good pair of jeans can look really nice Right, but again, I've never made that purchase idea based on that and I get I would just be curious whether this is even is it even effective advertising You're you're in your MBA program still you look at this ad put put your MBA hat on Do you think this is an effective ad campaign for getting people to buy American Eagle? Products.

6:51 If you were in the pitch meeting for this ad campaign, would you have been like, yeah, let's do this? Or would you have been like, we can come up with something better. I think it depends on what the goal of the ad was. If it's for American Eagle to stay relevant with like modern day celebrities and, I don't know, famous people, then yes. I just did a report on Vans marketing. So the thing with Vans, they do almost the same thing, not as sexy as what we just saw with the jeans thing, but they promote this lifestyle around their marketing where You want to fit into that crowd.

7:44 You want to fit into the skater scene, to the punk rock scene. So you want to buy vans if you're like high school age to fit in. And then vans is also old enough to wear like high school or parents that have have kids in high school are going to recognize the brand and they're going to, you're going to have that like nostalgic. Oh wow. Like I used to wear these when I was a kid, I want to go out and buy some vans. So Vans does like a really good job with their marketing. So the question is does American Eagle or is American Eagle creating that atmosphere where they are creating this like desire to fit in?

8:30 Where like girls have to buy these jeans to fit in to be popular to be like her in school. And I would say no, like they're not as successful as vans. It's interesting that their stock jumped. So they did something correct there, or maybe just investors thought maybe this is American Eagle, like launching a new marketing campaign. So I would say it's not super effective, but it does keep American Eagle relevant in today's news. And then also kind of trying to stay true to their brand image, which is like creating jeans for. Women slash girls that want to be.

9:20 Attractive like. Like her, so I don't know. I don't know. It's not as good, but there you go. For you know, though, their stock didn't go up, but then it went right back down. They're back down. At ten bucks. I wonder if that's because of all the backlash that kind of happened. So initially investors invested and then all the backlash happened and then like crap pull it out. Yeah. I mean, they're definitely not looking great for what it's worth. Yeah, I don't know. I just I don't think it's a very effective campaign.

10:00 You know. I mean, but but. From a brand perspective, this is the first time I think in my entire freaking life because I can't say the other freaking word because we get bad points. I'm pretty sure this is the first time ever I've brought up American Eagle and have been talking about American Eagle. I don't think I've ever talked about American Eagle in my life. So It does have everyone talking about it. We did get something from YouTube chat and I'm gonna quote This is this is a female perspective jeans or jeans are coming back in style for the younger generation and Cindy Sweeney is definitely attracted to that crowd I used to be into the super low -cut jeans Which I remember when girls were all about the super low -cut jeans at the end of the aughts But it's yoga pants from here on out for me that and here's the thing I most of the women I know don't wear jeans anymore They either wear like a leggings or like a yoga pant or something different. They don't really wear jeans anymore because they're just not comfortable. Generally speaking. OK, time out, time out, time out. If women only focused on what was comfortable, I don't think we would have high heels today. That's true. It's a valid point. There is nothing practical about those.

11:27 All right, folks. What do you think? Let us know down in the comments below Do you think it's an effective ad campaign? Did it make you want to buy their jeans? I don't know this This was the one at the beginning of the show that I was like we're doing this is a topic. Okay, sure. Let's do it Sure, why not? Let us know what you think out of the comments below